refined concept

The concept of the project is to explore the HK unique style and to promote HK culture all over the world which is applied in interactive design. Flying from the old kai tak airport to Chek Lap Kok Airport was a memory for people who had been in HK. This magnificent arrival is impressed by the new and old culture interweaving with each other. Wandering with the crowd, a forest of towering neon shows in front of our eyes. Not just as you seen in the postcard, the skyscrapers were spread out modernly. At Hung Hom station, everyone seems busy and clutches a red, white and blue nylon bag bearing gifts and foodstuffs for friends and relatives in his/her native province. It is an attribute to show the human communication. However, cultures converge historically, but people who live in Hong Kong didn't leave behind what they had created. Thus, there are still some great local styles to lead your eyes into their live.

In Chinese, we have various cultures in different areas , but HK is a special area which includes eastern and western culture.This project is a skilful combination of minimalist layout simplicity and respect for the mixed-up background of this modern city. The design concept revolves around the red-white-blue platsic bag, an element that cannot be ingored in tradtional Hong Kong style. It not only means cheap , attractive, durable and multifunctional but also means human communication. So I base on this concept to make users learn culture of the city and provide various options for users to tell them where to eat, what to play, what to buy, where to go and why this kind of unique culture has bee created and used in their normal live. This project will help people to know more about HK. It is not only a tour guide but also lets people learn a variety of the HK local culture.