five concepts

1. Hong Kong style
Though we are born Chinese, we had grown up under strong influence of both eastern and western culture. Mix is always the characteristic in HK culture. We don't care too much whether it is from the east or the west, as sometimes we ourselves are neither of it.
Who will the project serve, and/or why will it be something that an audience will spend time with?
1. My main focus will be on 20-30 years old, male and female.
2. The purpose of it is to provide them the information of hk style.
3. My target audience may curious about new creative things.
4. This website will not only bring fun to them but also give them a chance to know more about hk.
5. Using interactive design makes users want to get into this site more deeply.
How will it be innovative, engaging, and socially / culturally / artistically relevant?
1. There will include a brief background of what is hk style.
2. the hk style has its unique culture.
3. Mix is always the characteristic in HK culture, so visually it must combine many elements about eastern and western art styles in this site.
4. using flash which includes a movie to create a environment that make you feel you are really in hk right now.
5. not only to see the movie but also to click on it.
Does the concept generally fit the final project criteria?
1. it’s meaningful and transform the concepts of the style in humor way.
2. it can let users know more about the different culture of the world.
3. the hk style is quite various without limits.
4. it is a little bit hard to understand the concept of this site, because it might include too much information and not eveyone is interested in HK cultured style.
5. the topic of the hk style is not specific. I might have to choose three main styles to introduce in this site.

Will you be capable of technically executing the project?
I think it works, but I have to figure out how to use flash/actionscript to make a combination with motion graphic.
Will the learning and development from each project serve you well beyond the program?
There is a concept in hk culture, expressed in Cantonese as, “even, attractive, appropriate,” and then “trend, explosive, compete.” So I will follow this thesis to design my final project.

2. I got a magazine
This magazine is really amazing. The internet and electric books will influence reading habits in the future.You can get a mental test and video immediately. Moreover, if you see any content that you like, you can click on it and read it more in-depth. It is easy for readers to use and you can get the latest information swiftly.
Who will the project serve, and/or why will it be something that an audience will spend time with?
1. My main focus will be on 15-25 years old, female.
2. They might have a dream to create their own magazines.
3. This site also includes various fashion information that you want to know.
4. Movies, pictures and the mental test that you can click to play it.
5. Layout the page and choose the article on your own.

How will it be innovative, engaging, and socially / culturally / artistically relevant?
1. it is all about your own magazine and everyone can see it.
2. use your imagination and arrange the best layout.
3. actionscript can support different interactive function to users.
4. it might bring a new trend to the magazine, because electric books will lead the reading habits.
5. not everyone likes to read the magazine online.



Does the concept generally fit the final project criteria?
1. this kind of magazine is creative and attractive to users and readers.
2. creating a magazine by your own is not only for fun but also for complacence of users.
3. not everyone likes to read the magazine that is created by others not reporters.
4. it doesn’t include much information that everyone wants.
5. not totally a magazine copy from the real one.

Will you be capable of technically executing the project?
All the movie effects I will create by after effect. All interactive functions will use actionscript to handle them, because flash can set elements selectable and able to drag.
Will the learning and development from each project serve you well beyond the program?
I have read lots of fashion magazine, but I found that readers have no choice to choose what they want to read. It is kind of wasting money and time to read boring articles. so if this program can satisfy readers’ value, it might be successful to make the users to change their users habits.



3. instructions on how to love
love is everything. There are some rules for love. We can divide into three parts of this project. How to present love? How to cure love? How to obey love?
Who will the project serve, and/or why will it be something that an audience will spend time with?
1. My main focus will be on 20-40 years, female and male.
2. Love is starting out with nothing but love, but there are many situations behind the love.
3. it provides the flash movies about love.
4. using colors to present emotions and showing what love is.
5. love controls everything. The purpose website is to instruct you how to love.
How will it be innovative, engaging, and socially / culturally / artistically relevant?
1. Everyone wants to do something that can make people feel happy.
2. Theoretically, there are many theories that reveal love is the powerful weapon in the world.
3. Culturally, different places have different ways to show the emotion about love.
4. after surfing this site, this site may innovate the inspiration about the behaviors of love.

Does the concept generally fit the final project criteria?
1. this concept is a little bit too board.
2. it is quite hard to specify what the instructions are.
3. there are different types of information about love that can make us understand how to present love in various ways.
4. the topic is simple and straightforward.

Will you be capable of technically executing the project?
I think I will be created it by Flash-based Website and Database, because there are too many content that I need to cover.
Will the learning and development from each project serve you well beyond the program?
I should narrow down the topic, because love is everything. But most things you may not know about love, the only thing I can do is to do some research about mental philosophy and do some survey and interviews with people.


4. on the freeway
driving could be fun or could be boring. I don't think the only thing that you can do when you are driving is holding the steering wheel. Set a place that make you feel that driving on the freeway is cool and delightful. You can not only listen to the music but also play some little fun games.
Who will the project serve, and/or why will it be something that an audience will spend time with?
1. My main focus will be on 20-30 years, male.
2. make driving become playful.
3. provide an environment to have a delightful journey in virtual world.
4. the purpose of this site is to bring the happy and relaxed feeling on the freeway, because there are many different things that you can enjoy when you are driving.
5. lots of function you can not only play with mouse also play with keyboard.

How will it be innovative, engaging, and socially / culturally / artistically relevant?
1. it will use different movies to make a combination with flash.
2. creating various driving modes lets users to choose.
3. collecting worldwide views and culture into this website.
4. the background is random.
5. lots of music for users to select to fit their mood.
Does the concept generally fit the final project criteria?
1. I think it works in actionscript. I have seen a website which used this method to interactive with users before.
2. Theoretically, it is only for entertainment not much useful information provided.
3. although I like this topic, it is still to general to become a specific topic.



Will you be capable of technically executing the project?
I am taking flash this semester and learn how to use movie clip to create an interactive function. But I think after taking actionscript, everything will become clearer to build the whole website.

Will the learning and development from each project serve you well beyond the program?
I would try to make it meaningful, because there are so many websites that provide fun to users. If this website wants to be special, the content must need to be stronger. I think people may not wasting their time to just play games.

5. design a poster
it is not that hard to be a graphic designer. Using different font styles and drawing with geometric shapes is very easy to create a fancy poster. You can choose where you want to post it, in the movie theater, at the school and any other places.

Who will the project serve, and/or why will it be something that an audience will spend time with?
1. My main focus will be on 20-30 years old, male and female.
2. The purpose of this site is to design a poster.
3. Using various patterns and fancy font styles to make the poster stylish.
4. After designing it, you can save it as JPEG and keep it.
5. You can choose where you want to post the poster and see how is the overlook.
How will it be innovative, engaging, and socially / culturally / artistically relevant?
1. Clients are always hard to satisfy. Let’s change the role. You can become a designer as well.
2. Changing and revising your aspect of beauty.
3. Getting into the design world.
4. A lot of truly creative people don’t even consider themselves creativity, so there provides a chance for them.
5. It seems to be the lacking ingredient in this website.

Does the concept generally fit the final project criteria?
1. It might not provide much information for users.
2. Just for fun but not educational enough.
3. It is interactive, because users can control by themselves.
4. Doesn’t have any theory to support it.
5. Technically hard to make it.
Will you be capable of technically executing the project?
I think I need mathematics and programming support, because I have to set the position precisely and let users easy to control. I still need to figure out how to program this function in flash.
Will the learning and development from each project serve you well beyond the program?
This program just likes a small package of photoshop without that much function, but what I have to do is to find out how to combine the 3D program and actionscript. It is not only 2D interactive deign but also 3D animation environment.