an abstract for final project

the concept
It is my MFA final project in Academy Of Art University .Though its origins may be obscure, the cheap, durable and multifunctional red, white and blue nylon bag has served many an émigré returning from Hong Kong to China over the years, bearing gifts and foodstuffs for friends and relatives in their native province. Even today, many still use the bags to store or transport things.
the red-white-and-blue combination lies somewhere between the beautiful and the grotesque. But, like what I say, it is full of creativity and usefulness. It is part of life and living in Hong Kong and symbolizes its hardy and hardworking people.
So I use these three colors to divide my concepts into three parts.
紅Red is represented for food.( Cha chaan teng, Dim Sun)白White is represented for films and music.
藍Blue is represented for home living style.\nAll of the above are the living style in hk and use the MTR to connect them together.\n \nPurpose\nPeople who live in Hong Kong had grown up under strong influence of both eastern and western culture. Mix is always the characteristic in HK culture. We don\'t care too much whether it is from the east or the west, as sometimes we ourselves are neither of it. Actually, modern things change HK a lot, but there are still some traditional stuff that keep in HK eveywhere. MTR in HK is the main transportation. Let it lead you to explore the hk style more in-depth and create an atmosphere of living in HK.\n\n \ntarget audience\nAge range: 18-35\nCategory: my main focus will be on people who like to travel around and to be curious about Hong Knog culture.\nGender: gender is not a concern for " live in HK" as there isn\'t any reason to limit the gender of our target audience.\n\nEducational level: I decided to set the minimum level of college/university, because they may more care about the culture of world and be interested in the \n",1]
);
//-->
Blue is represented for home living style.
All of the above are the living style in hk and use the MTR to connect them together.

Purpose
People who live in Hong Kong had grown up under strong influence of both eastern and western culture. Mix is always the characteristic in HK culture. We don't care too much whether it is from the east or the west, as sometimes we ourselves are neither of it. Actually, modern things change HK a lot, but there are still some traditional stuff that keep in HK eveywhere. MTR in HK is the main transportation. Let it lead you to explore the hk style more in-depth and create an atmosphere of living in HK.

target audience
Age range: 18-35
Category: my main focus will be on people who like to travel around and to be curious about Hong Knog culture.
Gender: gender is not a concern for " live in HK" as there isn't any reason to limit the gender of our target audience.
Educational level: I decided to set the minimum level of college/university, because they may more care about the culture of world and be interested in the
Asia living style.\nNationalty: all nationality.\nColor bit: 32-bit color.\nConnection: broadband\nBrowser: Mozilla Firefox(Pc/Mac), Internet explore(pc), Safari (Mac)\nIncome :up to$800\nLeisure hour: 5 hours to surf internet and check email.\n \nForm\nInteractive website\nFunction\nI will create a 3D map to represent the whole Hong Kong\n area using subway to take visitors to everywhere they want. Just click on the route and will show the direction. The color helps you to recognize what topic you chose. You can clearly see the information because when you roll over, the buttons will show you a series of animation to tell you what is that for and of course, you can click on it. When you get into the white part, lots of movie will be combined as motion graphic with subtitle to introduce the meaning of content. Finally, the blue part is for home living. Using pictures and illustration to create some typical styles for users to see and you can arrange the layout if you would like to.\n",1]
);
//-->
Asia living style.
Nationalty: all nationality.
Color bit: 32-bit color.
Connection: broadband
Browser: Mozilla Firefox(Pc/Mac), Internet explore(pc), Safari (Mac)
Income :up to$800
Leisure hour: 5 hours to surf internet and check email.

Form
Interactive website
Function
I will create a 3D map to represent the whole Hong Kong area using subway to take visitors to everywhere they want. Just click on the route and will show the direction. The color helps you to recognize what topic you chose. You can clearly see the information because when you roll over, the buttons will show you a series of animation to tell you what is that for and of course, you can click on it. When you get into the white part, lots of movie will be combined as motion graphic with subtitle to introduce the meaning of content. Finally, the blue part is for home living. Using pictures and illustration to create some typical styles for users to see and you can arrange the layout if you would like to.
\n \nStyle\nBecause mix is the main characteristic in Hong Kong\n style, I decide to use both modern and traditional ways to present it. The website is created not only by pictures but also uses 3D to help me create an environment from different aspects. I will use red, white and blue these three colors to become my basic tone of design. What I want to do is to show the spirit of \nHong Kong style deeply and let visitors know when they see these three colors, their first impression is \nHong Kong.\n \nMix is always the characteristic in HK culture. We don\'t care too much whether it is from the east or the west. It means crossover. There is not only modern building but also tradtional Hong Kong stylish stuff that you can dig into. This project is a skilful combination of minimalist layout simplicity and respect for the mixed-up background of this modern city. The design concept revolves around the red-white-blue platsic bags, an element that cannot be ingored in tradtional Hong Kong style. Thankfully, the work to the strusture includes subtle and portable 3D map that stands a chance of getting involved what is made in Hong Kong and what belongs to Hong Kong. \n\n \n",1]
);
//-->


Style
Because mix is the main characteristic in Hong Kong style, I decide to use both modern and traditional ways to present it. The website is created not only by pictures but also uses 3D to help me create an environment from different aspects. I will use red, white and blue these three colors to become my basic tone of design. What I want to do is to show the spirit of Hong Kong style deeply and let visitors know when they see these three colors, their first impression is Hong Kong.

Mix is always the characteristic in HK culture. We don't care too much whether it is from the east or the west. It means crossover. There is not only modern building but also tradtional Hong Kong stylish stuff that you can dig into. This project is a skilful combination of minimalist layout simplicity and respect for the mixed-up background of this modern city. The design concept revolves around the red-white-blue platsic bags, an element that cannot be ingored in tradtional Hong Kong style. Thankfully, the work to the strusture includes subtle and portable 3D map that stands a chance of getting involved what is made in Hong Kong and what belongs to Hong Kong.